 |
| THE REAL DEAL
“At
the Olympics you don’t win the silver, you missed the Gold medal” – Anonymous.
The
statement above aptly described the value that is attached to the Olympic gold
medal even when the first paragraph of the Olympic creed reads
“The
most important thing at the Olympics is not to win but to take part” but the
way an Olympic gold medal winner is being celebrated, honored and adored,No
serious athlete will consider just to take part” ahead of winning and not just
winning any of the medal but the real deal, THE GOLD MEDAL.
The podium value of the Gold medal
cannot be quantified, it signifies honor, fulfillment, the fan celebrate and
worship the winner demy god, the paparazzi, from the media and press interview
are directed at them, even the government and cooperate bodies see them as a
brand that can improve the country image or the cooperate body’s image and patronage
all the social and commercial endorsement comes their way.
The symbolic value attached to this
precious round metal by the winner is even more than that of the fan,
government or cooperate organization because the satisfaction derived from
achieving such feat is priceless, an extra ordinary performance of few seconds
has transform an ordinary athlete into hero or heroine overnight. It was
written in the history book that some winners of the ancient Olympic Games were
rewarded with free food for life, free housing for life, erection of their
status e.t.c, and thousands of dollars were given to the winners as rewards in
the modern Olympic Games.
The Gold medal presently have 1.5%
of gold in content and that account for 6grams of the total weight of the medal
and that alone worth over 600 dollars at current market price while 92.5%
of the medal is silver and copper make up the remaining 6%
they both weight 400gram and cost over 1200 dollars at current price but Aside
this economic value the glory and honor that go with medal has make the resale
of the medals hard to come by, and when they are rarely put up for sale the
massive rush for the object is unprecedented for example: Mark well, a member of the 1980 American hockey, auction his Gold
medal in 2010 for 310,700 dollars.
The ultimate value lies in what
athlete put into winning and not what the athlete get from it. It takes many
years of dreams, practice, patience, diligence, courage, believe, dedication,
fairness and truthfulness to achieve an overnight success. A victory gotten
from hard work and culmination of one’s effort is a great delight to the mind
and not one anchored on ding cheat.
As we countdown to the beginning of
another Olympic, the athletes are on the practicing field rearing to go and
“not to just take part” but to go for the GOLD.
|
Monday 23 July 2012
THE VALUE OF AN OLYMPIC GOLD MEDAL
Wednesday 18 July 2012
SPORTSPEDAL UNVEILED; what we are all about
Sportspedal is an independent
sports marketing agency that is committed to meeting the needs and wants of
sports consumers and maximizing the potentials in the loyalty of sports fans in
order to satisfy
our client.
Our vision
To become a world class brand in
marketing through sports, marketing of sports and grassroots sports
development.
our mission
To persistently provide our client
with highly effective strategies and content to reach their target audience and
achieve their desired goals
Our approach
To always be pragmatic and dynamic
in providing solutions to the challenges of our client by providing a result
oriented research and evaluations in other
to provide our client with actionable insight for decision making.
Our services
·
It includes the
following but not limited to ;
·
Sports event organizing and management
·
Sports development
through the marketing of teams, individuals, and associations,
·
Marketing through sports
vis - a vis sponsorship, providing of content for sponsors,
branding, T.v rights etc
·
Broadcasting and
publishing ---- documentary, magazines, books and web publishing and sponsored magazine for special events
Contact
6 Sanni Alebiosu Iyana Ipaja Lagos Nigeria
08080656827, 08063068403,
08028971010
Sportspedal@yahoo.com,sportspedal@gmail.com
www.facebook.com/sportspedal,www.facebook.com/olusola adebayo
Wednesday 4 July 2012
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